Prakash's Blog

Web 2.0 has a big impact on marketing at Enterprises. Web 1.0 marketing teams were only focused on banner ads, email or direct marketing campaigns with no major tools to track audience behavior. Web 2.0 marketing now has to focus on 1) social media marketing, reach a new audience in all social platforms like Facebook, Twitter and Linkedin. This requires marketing teams to update their message/content regularly so they can reach the targeted audience. 2) New Web 2.0 software service tools like Eloqua, Marketo is really helping to measure audience behavior and nurture them.