Marketers and Leading mesaurement companies will be soon discussing whether to abandon page views, as a metric for measuring website popularity as more and more website use AJAX for web page development. Do you think this will happen soon?. Jesse James Garret at Adaptive Path says AJAX has come along to force the industry to change the measuring metric. I think it takes lot of time to change something that has be considered industry standard, may be after 5 years James!:). Let’s wait and see.
Jesse James Garrett, the Adaptive Path LLC president who publicly coined the “Ajax” term two years ago, suggests scrapping page views entirely.
“Page views have been a broken metric for a long time, and the industry has tried to put a good face on that,” he said. “Now a new technology has come along to force the industry to deal with the fact that page views are … not a good way of measuring audience engagement.” See here
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