Prakash’s Blog

Interesting blog post from Ajit,Mobile 2.0 Blogger on Viral Marketing , he says there is no marketing person who understands viral marketing. The reasons are
a)The basics of viral marketing are easy to get
b)Viral marketing is a function of product design.
His advice is –

you can get to know all you need to know about the generics of viral marketing from the public domain. You should then start with the product design team and work from there. If you already have a product and then retrospectively try to think of how to ‘viral market’ it – you have lost it already!

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