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family-friendly mobile

April 6th, 2006 · No Comments

The Walt Disney Co.launches a family-friendly mobile phone service in June that will enable parents to monitor and manage how their children are using their cell phones. Disney, which announced the service at the CTIA Wireless 2006 tradeshow in Las Vegas, said the service would go beyond family wireless plans focusing on sharing minutes. The Disney plan will offer tools to let parents “teach kids responsible use” while still including features younger users demand, such as camera phones and text messaging.

Tags: Marketing · Mobile

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