RFID Tags Embedded in Daytona 500 Tires
Vroom. NASCAR and Goodyear have teamed up to mark all Goodyear Eagle tires with RFID tags. Pit crews, and potentially score-keepers, can read the tags as the cars come around the track or take pit stops. In the ultimate in PR-douchery, however, we get this sort of explanation from the tag manufacturer:
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1 Permanent Runner // Feb 22, 2006 at 6:22 pm
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